When I first stepped into leadership in my business, I thought I had it covered.

I had vision. I had goals. I was passionate and driven and ready to bring people along for the ride.

What I didn’t have? A clue about management.

I honestly thought leadership and management were the same thing. That setting the strategy was enough and that once I’d mapped out the big, bold vision, my team would just… get it.

Business Growth & Strategy

The unsexy secret to sustainable business growth

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Sometimes the hardest part of doing something brave is the first few seconds.

Starting the conversation. Saying what you really mean. Putting yourself out there.

It’s so much easier to do a lap of the kitchen and grab a snack, create new folders in your inbox, or talk yourself out of it completely.

20 Seconds to do the “hard thing”

Business Growth & Strategy

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I came across a stat recently that made me do a double-take: 👉 58% of customers won’t return after a bad experience. And yet… only 42% of businesses are consistently asking for feedback.

That means most of us are crossing our fingers and hoping we’re getting it right. And look, I don’t know about you—but “hope” is not the growth strategy I’m aiming for.

Business Growth & Strategy

Why Feedback Might Be Your Most Underrated Growth Strategy

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Have you ever had a truly terrible customer experience? I mean the kind that leaves you thinking, “Can you believe that just happened?” And then you tell everyone about it.

Now flip that.

Have you ever had an experience so unexpectedly delightful that you couldn’t stop smiling and couldn’t wait to tell someone?

That’s exactly what happened at the Roar Awards back in June. Many of us were staying at The Calile Hotel in Brisbane, which hosted the event. And let me tell you, they know how to do service.

The story I keep telling (and what it means for your business)

Customer Experience & Marketing

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Let’s talk about something that often sneaks into our businesses wearing a responsible-looking blazer: playing small.

We tell ourselves we’re “being careful with money” by not hiring help. That we’re “being strategic” by holding off on that new offer. That “slow and steady wins the race,” so there’s no need to push forward right now.

Business Growth & Strategy

What if “responsibility” is fear in disguise?

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Let me say the quiet part out loud: your customers have changed.

They’re busier. They’re savvier. They’ve got Google in their pocket and expectations higher than ever.

Gone are the days when a beautifully written blog and a heartfelt “about” page was enough to win their trust. These days? People are reading your content in a dentist’s waiting room or between school pick-up and dinner prep. If it’s not fast, clear, and easy to engage with… it’s gone.

The customer has changed… have you?

Customer Experience & Marketing

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I created a workbook. It’s called A Busy Business Woman’s Guide to Getting Super Organised.  Here’s everything you need to know about the book and how it could help you in your business.  What inspired the creation of this workbook? I created this workbook based on the worksheets I use in my one-on-one coaching sessions. […]

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A Busy Business Woman’s Guide to Getting Super Organised

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As the holiday season approaches, it’s crucial to prepare for some well-deserved time off.  If you’re like me, you’ve probably been categorising your tasks into ‘pre-Christmas’ and ‘post-Christmas’ lists. I’m gearing up for a three-week break, and there are a few key things I’m focusing on to ensure a smooth transition.  Here are the three […]

Do these 3 things before turning on your out of office

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Finding money at this time of year can be really difficult…But you know what makes it more difficult? 👇 Not understanding your business finances! How much you’re earning How much you can afford to take out of the business When the next bill needs to be paid  Now if that’s you… ZERO judgement! In the […]

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3 Financial strategies I swear by in business

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It’s the time of year where I love to look back and reflect on the really great things that have happened throughout my year, and I decided to break this reflection down into two categories: The best things I did for MYSELF, and the best things I did for my BUSINESS.  Today I wanted to […]

The 5 best things I did for myself in 2023

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